Advertising Online
Britannica Online Subscription Gift Certificate
One-year access to the premier online knowledge resource.
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Online Advertising Playbook
The book, "Online Advertising Playbook", by Plummer (Edition: 07).
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Online Promotions
The only complete guide to creating and managing successful online promotions. Attracting customers and driving sales in today's increasingly crowded, hyper-competitive online marketplace requires sophisticated new promotional techniques using a host of ever-evolving media tools.
Merchant: eBooks
Online Advertising Playbook
Praise for The Online Advertising Playbook"Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right.
Merchant: eBooks
Online Consumer Psychology
Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online.
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Advertising For DummiesŪ
New info on buzz, publicity, and word-of-mouth advertisingThe fun and easy way(r) to create effective ads and increase your profitsNeed to develop a hard-hitting, memorable ad campaign?
Merchant: eBooks